Overview:

is a unique shopping experience and museum located in the city of Innsbruck, Austria. The concept was created in 1995 by the iconic crystal innovator, Swarovski. The store features over 2,000 pieces of artwork created from Swarovski crystals, from sculptures and jewelry pieces to apparel and houseware. Visitors can explore galleries of crystal-adorned art and design, take in interactive displays, listen to stories about the history of crystals, learn about facet cutting techniques, and shop the extensive selection of Swarovski crystals —all in an enchanting underground environment. As part of the experience, shoppers get to share in the “Magic of Crystal” and see how Swarovski works with fashion designers, film producers, events planners, and other industry professionals to make this wonderful product come to life. It is one of the most beautiful monuments in Austria
Prominent Features:

• Swarovski Crystal Worlds: This is a crystal themed attraction and tourist destination located in Innsbruck, Austria. It was opened in 1995 by the jewelry company Swarovski and contains several rooms filled with unique exhibits and crystal designs. • Giant Crystal: The largest exhibit in the Swarovski Crystal Worlds is the Giant Crystal, a 12 meter tall glass structure which is filled with over 11,000 crystals. It is located in the middle of the gardens and visitors can go inside and look out at the surrounding area. • The Giant’s Hall: This is an underground cave like room with a 30 meter high ceiling and several sculptures made out of crystal. The walls are decorated with Swarovski crystal combined with LED lighting to create an ethereal ambiance. • Garden of the Phoenix: This is an outdoor garden with a variety of interactive fountain displays and other attractions. Guests can climb into the giant phoenix bird’s nest and press buttons to shoot out streams of colored water. • Chamber of Wonder: This is one of the largest and most spectacular rooms of the attraction. Inside, visitors will find an impressive 33m long wall filled with 8,000 Swarovski crystals. • Swarovski Boutique: The Swarovski Crystal Worlds store inside the building offers a wide selection of jewelry, accessories, and souvenirs with the iconic Swarovski designs. You can learn history, culture, and heritage through these magnificent monuments in Austria.

History:

Swarovski Kristallwelten (German for Crystal Worlds) is a museum in Wattens, Tirol, Austria. It was first opened in 1995, and is located adjacent to the Swarovski factory and company headquarters. It was created by the founder of Swarovski, Daniel Swarovski, as a way to celebrate the company’s 100th anniversary. The museum is a testament to the history and artistry of the Swarovski company, as well as a place to learn about craftsmanship, crystal making and contemporary art. It includes several different attractions, such as the Chambers of Wonder, which feature crystal sculptures from around the world, a multi-media theatre, outdoor activity areas and a themed cafe. Over the years, the museum has grown in scope and popularity, attracting over 1.6 million visitors since opening in 1995. Events are regularly held at the museum, such as the Swarovski Christmas village and the annual Swarovski Kristallwelten Live Concerts. It also serves as a destination for luxury shopping, offering exclusive items from the Swarovski product range. Additionally, there is a permanent exhibit of the original Swarovski factory, which includes a working crystal cutting wheel. Swarovski Kristallwelten Innsbruck opened in 2006 and became the first satellite location of the museum. It provides visitors with an assortment of shopping and learning opportunities, including a 3-D theater, interactive displays and a play area for children. The new location is housed inside the Maria-Theresien-Strasse shopping center, one of the most popular shopping areas in the city. Visit one of the famous monuments of Austria with your friends and family.

Interesting facts:

1. The Swarovski Kristallwelten Store in Innsbruck, Austria, opened in 1995 as the world's first ever crystal-themed attraction. 2. The store is located in a sculpture-like building that features 12,000 square metres of glass, concrete, and steel, designed by internationally-renowned artist Andre Heller. 3. Inside, visitors can visit the Crystal Dome, the Swarovski Crystal Factory, a 3D cinema, and the Crystal Forest, which is made up of hundreds of sparkling gems and crystal-encrusted trees. 4. The museum also features the “Enchanted Chamber,” which showcases fairy-tale-like art and sculptures from many of the world's top artists, as well as interactive exhibits. 5. Over 7 million visitors have visited the Kristallwelten store since it opened, from all around the world. 6. The store also acts as a showroom and outlet for Swarovski's world-renowned crystal jewellery and art pieces. One of the historical monuments of Austria, it tells the story of a bygone era