Is green & sustainable travel possible? Asian tourists are confused

Synopsis: Sustainable tourist destination management has long been at the foundation of the tourism industry’s success. Report findings are used as a gauge of how consumer awareness of more environmentally friendly travel is changing over time.

As common as the terms net-zero carbon, carbon-neutrality, sustainable, and offset may be, do tourists truly understand what they mean? Would they favor conventional travel products over those with a green and sustainable travel label? Many countries are coming up with a plan for sustainable tourism and the latest one is Turkey. 

Sustainable tourist destination management has long been at the foundation of the tourism industry’s success. Report findings are used as a gauge of how consumer awareness of more environmentally friendly travel is changing over time.

However, the majority of Asian consumers have stated that a lack of access to information and claims that are difficult to verify are the main barriers preventing them from making sustainable travel decisions. Can they remain alone among international travelers?

According to a recent BlackBox study, 51 percent of travelers in Southeast Asia tourism would spend at least half of their monthly salary or more to travel sustainably. For overseas nomads, countries are coming up with plans for green and sustainable tourism. 

Additionally, the pandemic has increased consumer awareness of environmental harm brought on by human activity and encouraged them to lessen it.

What do Aisan travelers want?

According to Houldsworth, travel is becoming more meaningful as a result of this desire to travel ethically and the availability of such sustainable travel experiences from travel and lodging companies.

Many of the locally-grown local hospitality brands and well-known tourist locations in Asia outside of the major cities have developed substantially in harmony with the surroundings and communities there on a more or less organic basis, according to Veitch.

Some Asian countries have started moving away from relying heavily on mass tourism on a national level. While many hotels in Asia have through the assessment process to receive a seal of approval from independent sustainability certification organizations like EarthCheck, Green Globe, and Green Key, a few hotels in Asia have also joined sustainability-led alliances with strict membership standards.

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